James C. Anderson LLC, Axios Partners Inc. and Orange Orca BV launch revolutionary software that enables companies to achieve world class customer value management capabilities.  Developed jointly with Professor James Anderson of the Kellogg School of Management, The CVM Expert toolset streamlines the process of demonstrating and documenting the superior value delivered to their customers. 

Today the launch is announced of a revolutionary software that enables companies to achieve world class customer value management capabilities.  Developed jointly with Professor James Anderson of the Kellogg School of Management and Orange Orca, N.V., the Customer Value Management Expert Toolset™ streamlines the process of demonstrating and documenting the superior value delivered to customers. 

Across business markets, offerings are becoming commoditized.   Businesses increasingly struggle to generate sales at desirable profit margins. “To gain a fair return on the value their offerings deliver, firms must be able to persuasively demonstrate and document the value they provide customers relative to the next best alternative for those customers,” says Dr. Anderson, author of the groundbreaking book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets.  The Customer Value Management Expert Toolset™ not only provides an understanding of customer requirements and preferences, but also what it is worth in monetary terms to fulfill them. 

“Achieving best practice in customer value management has created dramatic results for our clients,” says Eric Berggren, Axios Managing Director.    “Even without the software, our clients have consistently achieved more than a 10 to 1 payback on their customer value management investments. With the help of the CVET software, we expect those returns to be even higher.”