Customer Value Expert Toolset® (CVET®) guides your business through a proven, best-practice method to:
- Measure the value of your products and services; and
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Generate sales tools to persuasively demonstrate their superior value to target customers.
CVET® will improve your sales win rate and enhance the profitability of the business won. - Read more
In Value Merchants, James Anderson shares his best practice research and explains how companies in business markets can use customer value management to estimate the value of their market offerings, create value propositions that resonate with their customers, and gain a fair return on the superior value that they deliver. CVET® guides you through that process, step-by-step. - Read more
How Best Practice Firms Use Customer Value Models
- Determine value-based customer segments
- Identify high priority targets
- Guide product development priorities
- Formulate pricing strategy and tactics
- Craft persuasive value propositions with a resonating focus
- Support value selling with value-based sales tools
- Targeting tools
- Value case histories
- Value calculators
- Value documenters